Get ready for the 2026 PGA Merchandise Show with insider guidance from Michelle Kempe, Vice President of Retail for Escalante Golf. With 25 years of experience across private clubs, resorts, and multi-club management, Michelle shares her playbook for buyers—covering how to prepare before the show, prioritize vendors and trends, avoid common pitfalls, and turn takeaways into actionable strategies. Whether you’re a first-time attendee or a seasoned buyer, this episode will help you maximize your time in Orlando and elevate your shop’s success.