In this episode of The Fairway to Retail Success, we sit down with Benji Boyter, Director of Retail at Pinehurst Resort, to explore what it takes to keep a multi-shop operation aligned and thriving. Benji shares his journey from Kiawah Island to The Sea Pines Resort and now Pinehurst, along with his strategies for maintaining brand standards, managing an iconic logo program, and developing a high-performing retail team. Whether you’re leading a single shop or a sprawling resort operation, this conversation is full of practical takeaways and fresh ideas.