In this episode of The Fairway to Retail Success, Justine sits down with Victoria Matthews, Director of Retail at St. Andrews Country Club in Boca Raton, Florida. Victoria shares how her commitment to member service and staff development has helped drive double-digit sales growth in the shop. From creating a one-stop retail experience to implementing a member-friendly return policy, Victoria offers practical insights into building a high-performing team and delivering exceptional service every day.